Agrola gives up fight for field advertising
Advertising is generally not permitted along highways. The fuel company Agrola has now decided not to take its case to the Federal Supreme Court as a pioneer in the fight for nationwide equal treatment of field advertising.
Advertising is generally not permitted along highways. In the summer of 2004, the fuel company Agrola had advertised with its logo on a field on the A1 in Grauholz near Bern and was stopped by the cantonal building authorities. Agrola then appealed to the Administrative Court with the aim of obtaining equal treatment for all field advertising throughout Switzerland. The decision of the administrative court was negative. However, according to a press release issued on Tuesday, Agrola has now decided not to appeal the decision of the Bern Administrative Court to the Federal Supreme Court.
