Agency start with heart and soul
Charles Bongard and Tom Glanzmann start their own business under the name Bongardglanzmann Kommunikation.
Charles Bongard and Tom Glanzmann are starting out on their own under the name Bongardglanzmann Kommunikation, and the new advertising agency will begin operations in Bern on May 1. The 32-year-old Bongard can look back on training as an advertising assistant and further training as a web designer and web publisher SIZ. After working for the Bern advertising agency Contexta, he joined Postfinance in June 1999 as a marketing communicator.
Glanzmann, 26, also brings training as an advertising assistant and further training as a copywriter/concept developer to the company. Until the end of March, he worked as a consultant, copywriter and concept developer at John Schmid Werbeagentur AG.
This experience determines the division of labor in the young company: Glanzmann will write texts and keep the upper hand creatively, Bongard will take care of the web projects - and both are well versed in consulting. Graphic work is outsourced to a network of freelancers.
Glanzmann believes that the start-up opportunities for a small agency are intact, even in less rosy economic times: "All large agencies have had to lose ground. Even large clients now tend to spread their budgets across several agencies, including smaller ones." He also senses a need for closer personal contact between advertisers and clients: "You often hear that people no longer put their heart and soul into advertising. We want to change that. This also includes going out for a beer with clients." (ba)
Glanzmann, 26, also brings training as an advertising assistant and further training as a copywriter/concept developer to the company. Until the end of March, he worked as a consultant, copywriter and concept developer at John Schmid Werbeagentur AG.
This experience determines the division of labor in the young company: Glanzmann will write texts and keep the upper hand creatively, Bongard will take care of the web projects - and both are well versed in consulting. Graphic work is outsourced to a network of freelancers.
Glanzmann believes that the start-up opportunities for a small agency are intact, even in less rosy economic times: "All large agencies have had to lose ground. Even large clients now tend to spread their budgets across several agencies, including smaller ones." He also senses a need for closer personal contact between advertisers and clients: "You often hear that people no longer put their heart and soul into advertising. We want to change that. This also includes going out for a beer with clients." (ba)
