Agency at the airport shows extravagant world for Swiss Casinos
Casinos have a somewhat seedy, dangerous reputation. While the reality is far more down-to-earth, the campaign developed by the agency at the airport for Swiss Casinos was intended to capture precisely this fabulous world.
Hollywood has contributed to this myth with relevant films. People still like to think of casinos as a world of make-believe, in which bizarre characters pull the strings in the background and into which you can immerse yourself for a short time during a visit to the casino. The new image campaign on posters and advertisements for the market leader in Swiss casinos highlights this escape from everyday life.
Responsible at Swiss Casinos Pfäffikon-Zürichsee: Daniel Vogt (Director), Swiss Casinos St. Gallen: Massimo Schawalder (Director), Swiss Casinos Schaffhausen: Jlona Vlach (Director), Swiss Casinos Zurich: Marc Baumann (Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting), Patricia Eugster (Assistance). Image: Vision Studios, Balgach, Alex Bayer.
