Agency at the airport: mailing for postal mail
An agency at the airport designed the promotional letter for Postmail and sent out a mailing to 30,000 small and medium-sized businesses.
According to the latest postal study, 95 percent of all recipients open and read advertising letters. This incomparable advertising effectiveness was to be communicated to 30'000 representatives of Swiss SMEs in a two-stage mailing. At the same time, the SMEs were to be motivated to use advertising letters themselves. The agency at the airport sent out placemats plastered with advertising for Postmail and advised the advertising small and medium-sized companies not to let their advertising get lost in the clutter of other ads or under a plate of snippo, but to rely on effective advertising letters. The second stage of the mailing will be sent out in August.
Responsible at Post CH, Postmail, Bern: Gabriela Weibel (Head of Marketing Communications); Mark Friedrich (Head of Events). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction); Dominique Rutishauser (Art Direction); Valeria Hörler (Graphics), Miriam Egli (Text/Consulting).
