Agency at the airport: Mailing for Griesser
The agency at the airport opens the terrace season for the blind manufacturer Griesser with a fold-out mailing.
Just in time for the official start of summer, Griesser, the Swiss market leader for blinds and roller shutters, mailed single-family homeowners whose house had not been officially renovated for more than 10 years. The agency at the airport developed a mailing that automatically opened an awning over the depicted terrace. The more than 40,000 recipients were asked to make their terrace suitable for summer in the long term with automatic sun protection from Griesser.
Responsible at Griesser, Aadorf: Alfred Imbach, Head of Marketing; Fabienne Hürlimann, Marketing Services; Melanie Eberle, Marketing Services. Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction); Dominique Rutishauser (Art Direction); Valeria Hörler (Graphics), Miriam Egli (Text/Consulting).
