Agency at the airport creates "Message in the Box" for Rüegg-Naegeli
Founded in 1868, the Rüegg-Naegeli office furniture store is known as the Zurich "classic with the classics". The agency at the airport has now created a two-stage mailing campaign for new customer and prospective customer dialog.
In a first step, personalized teaser cards were sent out. If the response was positive, another personalized, stylish furnishing box followed a few working days later. This contains the latest overview brochure, catalogs full of brand furniture and reference cards with unusual furnishing examples.
Responsible at Rüegg-Naegeli Büroarchitektur & Wohnkultur: Priska Bauer-Heeb (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting), Tobias Siebrecht (Photo).
