Agency at the airport: combined newsletter for Schmobi
The mailing that the agency created for Schmolz + Birkenbach at the airport can be turned into a fan clap after reading it.
The team and its performance are at the forefront of communication for the Schmolz + Bickenbach Stahlcenter brand - Schmobi for short. The analogies to the world of team sports are therefore obvious. This also applies to the new newsletter, which the agency at the airport has given multifunctional, sporty characteristics. It provides bilingual information about the Schmobi team, its services and the steel. What's more, it doesn't have to be thrown away after reading as usual, but can be folded into a fan clap (with instructions) to be used loudly at the next team sporting event. The concept developed by the agency at the airport envisages that every Schmobi newsletter can be used in a variety of ways in future.
Responsible at Schmolz + Bickenbach Stahlcenter: Thomas Plüss (Head of Marketing/Communications), Peter Breitenmoser (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text), Patricia Eugster (Assistance), Alex Bayer (Photo: Vision Studios Balgach), Adrea Forrer (Portrait photography: Zuberbühler Fotografie Zuzwil).
