Agency at the airport: campaign for Egokiefer
Egokiefer commissioned the agency at the airport to develop an integrated sales promotion campaign. The campaign focused on an offer for Minergie-certified windows with triple glazing at no extra charge.
This is advertised with posters, advertisements, web banners and direct mailings to homeowners and house builders - with the involvement of EgoKiefer specialist company partners. The specially designed microsite Egokiefer.ch/climateprotection shows prospective customers how much energy and money can be saved with Minergie windows from Egokiefer using the implemented energy saving calculator.
Responsible at Egokiefer, Altstätten: Michel Duff (Head of Marketing Services Switzerland); Lidija Radovanovic (Campaigns and Digital Media); Jeanina Bereuter (Documentaries), Severine Schläpfer (Exhibitions & Events). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction); Dominique Rutishauser (Art Direction); Valeria Hörler (Graphics); Miriam Egli (Text/Consulting); Michael Jäger, Jäger & Gejagte GmbH (Programming).
