Agency at the airport: "Equipped for every situation"
Together, the two organizations, SKO and CSS, have put together a package designed for working women to support them in matters related to their careers and families.
To get the combined service package of the two companies across to women, the agency at the airport created a well-protected direct mailing that was sent to women in management positions and with children up to the age of 14. The mailing, wrapped in bubble wrap and equipped with Fragile adhesive, was intended to make it clear to the recipients at first glance that, thanks to SKO and CSS, they are equipped for every situation in life, no matter how complicated.
Responsible at Schweizer Kader Organization SKO: Marcel Weibel (Head of Marketing and Communication). Responsible at CSS Insurance: Daniel Binkert (Head of Market Area East and Member of the Management Board). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text), Patricia Eugster (Assistance).
