Agency at the airport: appearance for Baumer
Baumer, based in Islikon, has been synonymous with innovation in mailing production, document creation, and document handling for years. The agency at the airport developed a comprehensive communications strategy for the company.
The company can look back on a long tradition in business and advertising documents as well as outsourcing services. Baumer is regarded as a pioneer in this sector. This was recently demonstrated worldwide by the introduction of a latest-generation inkjet colour digital printing machine that prints individualized print media at a speed of up to 120 meters per minute. "Anyone who still believes that color digital printing is too slow, too expensive and of poor quality is very much mistaken," says Daniel Jud, Managing Director of Baumer.
In order to convey this progressiveness of the company to the outside world, the agency at the airport has created a new communication presence for Baumer with a 360° campaign. The corporate design, B2B dialog and tailored one-to-one marketing were all newly developed. From the magazine called "Vorsprung", the website, e-newsletters, letterheads and direct mailings, to advertisements, brochures and a modular trade fair presence.
The agency from Altenrhein created a differentiating market presence for Baumer: the clear, white arrows show that Baumer knows where it is going in terms of mailing production, document creation and handling.
Responsible at Baumer: Daniel Jud, Managing Director. Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler, (Graphics), Miriam Egli; (Consulting/Text), Patricia Eugster (Consulting/Media), Ammann/Siebrecht (Photography); "Mit der Maus" (Programming).
