Agence Trio: Electricity alone is not enough
Agence Trio created a campaign for the Lausanne-based industrial company SiL that doesn't promise more than it can deliver.
The campaign highlights everyday mishaps that can happen when consuming energy. Fun with dad's razor, a sweater that shrinks during washing or ice in the marital bed despite the heating: the Lausanne industrial companies remind us that we only supply the energy... success not included!
The aim is to demonstrate SiL's customer proximity and range of services, the agency said in a statement. The campaign can now be seen on billboards in the Lausanne region, on buses and in SiL shop windows.
Responsible at SiL (Services industriels de Lausanne): Marc-Antoine Surer (Head of Dept. SILCom), Nicole Cosendai (Head of Communications). Responsible at Agence Trio: Nina Hugentobler, Alma Gudzevic (project management), Fabian Echeverria (creative direction), Maël van der Woude (art direction), Chloé Petit (text), Maël van der Woude, Jesus Gonzalez (concept), Elisabeth Jovignot (strategy), Super Production, Nixe Jankow (production), Jeffrey Vanhoutte (photography), MEC Lausanne, Vera Presas, Sandrine Ayer (media agency).
