Agence Trio: Franck Bélaich becomes new creative director
Franck Bélaich is the new Chief Creative Director at Agence Trio and has joined the agency's executive board.
With more than 20 years of experience as an advertiser, a professorship at renowned communication and business schools and a consultancy mandate for the consumer program TTC on French-speaking Swiss television TSR, Franck Bélaich is omnipresent in the advertising world, the agency wrote in a press release on Thursday.
He began his career as a copywriter at Saatchi & Saatchi Paris, then at Publicis Paris, before moving into strategic planning. In 1997, he co-founded Publicis Cachemire in Lyon and took over the management of the creative pool. He discovers Switzerland through a course instructor mandate and then joins Grey Switzerland, where he is appointed CD and later CEO. Individual mandates for Jaeger-LeCoultre, Loterie Romande (Euro Milllions), Intras Assurance, Tribune de Genève, Le Temps - and a Grand (Jury and Audience Award 2006 for TSR's TV/cinema campaign) seal the French advertiser's successful landing on Swiss territory.
