Affichage seeks names and savings potential
Out-of-home advertising Affichage Holding apparently wants to change its name. The out-of-home advertising group has formed a task force called "Brand new" for this purpose, reports the business newspaper Cash.
Outdoor advertising Affichage Holding apparently wants to change its name. The out-of-home advertising group has formed a task force called "Brand new", reports the business newspaper Cash, which is to draw up proposals to replace the old name within a year. "We also want to unite our subsidiaries visually under one roof," Affichage CEO Christian Kauter is quoted as saying by Cash. Kauter also wants to keep the pressure on costs. The merger or closure of further regional agencies of Allgemeine Plakatgesellschaft (APG) is under discussion.
