Adwebster launches live DMP
After more than three years of research and development, Adwebster is launching a new type of Data Management Platform (DMP). It is expected to set new standards in the field of data-driven digital ad delivery.
The new live DMP collects over 13 million data records per day for Switzerland alone and processes them using dynamic cloud technology. Users are divided into any target groups and approached in a differentiated manner. Digital campaign data and any external data sources can be connected directly and used in a targeted manner. Not only is the delivery carried out live, but the actual data processing also takes place in real time with the Adwebster DMP.
The entire live DMP was programmed at Adwebster in Zurich. The server-side data processing and ensuring a stable system were considered complex. The modern technologies process the immense flood of data and ensure the big data approach.
Adwebster's vision - to deliver digital advertising in such a personalized and needs-oriented way that it is perceived by the user as added value - was at the heart of its development. The anonymization of data protects the privacy of Internet users at all times.
