Advico Y&R helps elephants at Zurich Zoo get more exercise
The Zurich Zoo is planning a new elephant park. To carry out this project, the Zurich Zoo needs support in the form of donations and has commissioned the agency Advico Y&R to develop a fundraising campaign featuring posters, print ads, radio spots, and various other initiatives.
Zurich Zoo is planning a new elephant park. The elephants' new home will cover an area of more than 10,000 square meters. Zurich Zoo needs the support of donations for this project. Not all the money has been raised yet. Zurich Zoo has therefore commissioned the agency Advico Y&R to develop a fundraising campaign with posters, advertisements, radio spots and various other measures.
According to the agency's press release, the print subjects each feature an elephant pressed into the format of the medium with the message "More space for the biggest". In the radio commercials, children are heard telling well-known elephant jokes, such as asking how to get an elephant into a matchbox.
The campaign starts in February. Over the course of the year, various other measures will follow in which elephants will also be printed somewhere - for example on the paper carrier bags of Migros, which supports the zoo campaign as a sponsor.
> Radio spot 1
> Radio spot 2
> Radio spot 3
> Radio spot 4
Responsible at Zurich Zoo: Anna Baumann and Markus Rege (Head of Marketing and Education), Alexander Aeschbach (Graphics). Responsible at AYR: Markus Gut (CCO), Marietta Albinus (AD), Emi Lehmann (graphics), Andi Portmann (text), Ester Elices (strategy), Daniela Britt (consulting), Julier Vonier (photography and image editing).
According to the agency's press release, the print subjects each feature an elephant pressed into the format of the medium with the message "More space for the biggest". In the radio commercials, children are heard telling well-known elephant jokes, such as asking how to get an elephant into a matchbox.
The campaign starts in February. Over the course of the year, various other measures will follow in which elephants will also be printed somewhere - for example on the paper carrier bags of Migros, which supports the zoo campaign as a sponsor.
> Radio spot 1
> Radio spot 2
> Radio spot 3
> Radio spot 4
Responsible at Zurich Zoo: Anna Baumann and Markus Rege (Head of Marketing and Education), Alexander Aeschbach (Graphics). Responsible at AYR: Markus Gut (CCO), Marietta Albinus (AD), Emi Lehmann (graphics), Andi Portmann (text), Ester Elices (strategy), Daniela Britt (consulting), Julier Vonier (photography and image editing).
