Advico Y&R: Shrek's ears in 3D
Advico Y&R hat für die Berner Arthouse-Kinokette Quinnie-Cinemas zum Start von Shrek 3D ein Spezialplakat gestaltet. Um die Ohren des tollkühnen Helden nachzubilden, wurde das Plakat aus der zweiten in die dritte Dimension geholt.
For the launch of Shrek 3D, the flagship of the cinema chain, the Bubenberg cinema, was equipped with 3D technology. Similarly, Advico Y&R also brought the poster advertising the film from the second to the third dimension: the bottom two corners detach and curl up to form Shrek's funnel-shaped ears.
Responsible at Quinnie Cinemas, Kino Bubenberg: Thomas Koerfer (Board of Directors), Elisabeth Marti (Managing Director), Robert Bucher (Marketing). Responsible at Advico Young & Rubicam: Thomas Schöb, Dominik Oberwiler (CD), Thomas Schöb (text), Dominik Oberwiler (AD), Pablo Koerfer, Julia Kull (consulting), Manuel Egger (production); Corinne von Tobel (APG/media planning).
