Advico Y&R: Always on the move with a tailwind
Sportplausch Wider in Wallisellen opened the largest electric bike showroom at the end of March. For the accompanying advertising campaign, Advico Young & Rubicam developed a concept designed to quickly and effectively highlight the benefits of an electric bike.
The headline: "Always a tailwind. With the e-bikes from Sportplausch Wider." The visual with the hair blowing forward can now be seen on various flyers, store posters and even as a mannequin.
Responsible at Sportplausch Wider: Peter Wider (overall responsibility). Advico Young & Rubicam is responsible: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Matthias Kadlubsky (AD), Markus Rottmann (text), Paolo Emmanuele (photographer), Stephan Riederer, Pixelpolish (image processing).
