Advico Y&R: Heidi in a new light
The agency Advico Young & Rubicam has created a new campaign for the Migros brand Heidi. The campaign is designed to highlight the natural origins of Heidi products and draw attention to the extensive product line.
Whether it's mountain milk, cheese, herb bacon or Bircher muesli - even real mountain people couldn't resist the many fine delicacies, according to the message of the two stories about Heidi, Peter and the grandfather.
The idyllic images from the Swiss mountains can be seen on TV and at the POS from July 16, 2012.
Responsible at Migros Genossenschafts Bund: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim, Lukas Wietlisbach (AD), Julia Brandstätter (text), Cem van der Schaar (FFF), Edi Walker (consulting); Pumpkin Film (production), Frieder Wittich (director), Andrea Vedovo (photography).
