Advico Y&R invents Save Ass technology for Head
Save Ass Technology is the name of Head's latest innovation for freestyle skiers and boarders. The brand is responding to the risk of baggy-style pants slipping down because the new Head material now allows you to jump off even more explosively, the agency writes in a press release. Save Ass Technology stabilizes the position of the trousers - because they are quite simple suspenders.
Head launched the technology to combat lost free-skiing pants and bare boarders' bottoms at Freestyle.ch, the event on Zurich's Landiwiese with 47,000 visitors. The core of Head's skis and boards is made up of so-called Intellifibers, which convert mechanical impulses into electrical energy. The harder you ski, the more energy is produced. This energy is fed back to the Intellifibers, whereupon they stiffen and immediately give the ski or board more resilience. Conclusion: The new material stiffens on the kicker and you jump off more explosively.
