Advico Young & Rubicam melts mountains of fat for Sportplausch Wider

Advico Young & Rubicam has developed a poster campaign to show the best way to keep your body fit: with a bike from Sportplausch Wider. The three subjects dramatize the bike as the ideal training device for keeping your stomach, hips and chin in shape. What at first glance looks like an exciting hilly landscape turns out to be a stubborn mountain of fat, which two men and a woman are defying on their bikes.
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Y&R: CCO Markus Gut, Isabelle Hauser (AD), Annik Weber (graphics), Julia Brandstätter (text), Felix Schregenberger (image editing).