Advico Young & Rubicam: 60 radio spots for the Blue Cross Zurich
Advico Young & Rubicam has produced 60 radio spots for Blaue Kreuz Zürich. Through this campaign, the organization aims to reach out to those affected, raise awareness of the support services available, and generate donations.
In the 60 new radio commercials from Advico Young & Rubicam, an alcoholic is repeatedly heard talking about his everyday problems. His recordings begin with the day and time of the week. Each spot is broadcast once, so that his radio broadcast time coincides with the day and time in the spot. The diary-like campaign documents how alcoholics have to hide and fight their addiction around the clock. The radio campaign was not only broadcast on Radio 24 but also online on Bluecrosszuerich.ch continued.
Responsible at Blue Cross Zurich: Henrik Viertel (responsible for marketing, PR, fundraising), Stephan Kunz (Managing Director). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Dominik Oberwiler (AD), Andi Portmann (text), Tanja Mezan, Emilia Vasella (consulting), Christoph Benz (sound).
