Advico Young & Rubicam publishes brand study
Hit or Miss? A new study by Advico Young & Rubicam reveals which brands are the most popular in Switzerland.
AY&R's Brand Asset Valuator (BAV) study on the most important brands in this country has been released. In Switzerland, traditional brands are highly popular, luxury brands are emerging and only four foreign brands are represented in the top 20.According to the AY&R press release, the study by Advico Young & Rubicam shows that the strongest domestic brands are characterized by enjoyment and quality features. Circus Knie and Migros always enjoy great popularity. However, changes in preferences can also be observed, he said: Former cult brands Swatch and Nutella have both been displaced by newcomers M-Budget and Swiss Post.
Cheese is particularly popular in Switzerland, with no less than four cheese brands among the top 20 brands in the country. In addition to Appenzeller cheese, Emmentaler, Gruyère and Tilsiter, other traditional food brands are among the top 20, namely Ovomaltine, Ragusa, Ricola, Rivella, Sugus, Thomy, Toblerone and Zweifel. Only four foreign brands made the ranking: Coca-Cola, Lego, Nivea and Ikea.
According to AY&R, the results point to a return of self-confidence. Consumer sentiment is showing a clear upward trend for the first time since 9/11 and the Swissair grounding, a majority of Swiss believe in a rosy economic future, and luxury brands in the categories of watches, jewelry, cars, fashion and design have gained in importance.
The study is published by the Zurich advertising agency Advico Young & Rubicam. It is published every two years.
Cheese is particularly popular in Switzerland, with no less than four cheese brands among the top 20 brands in the country. In addition to Appenzeller cheese, Emmentaler, Gruyère and Tilsiter, other traditional food brands are among the top 20, namely Ovomaltine, Ragusa, Ricola, Rivella, Sugus, Thomy, Toblerone and Zweifel. Only four foreign brands made the ranking: Coca-Cola, Lego, Nivea and Ikea.
According to AY&R, the results point to a return of self-confidence. Consumer sentiment is showing a clear upward trend for the first time since 9/11 and the Swissair grounding, a majority of Swiss believe in a rosy economic future, and luxury brands in the categories of watches, jewelry, cars, fashion and design have gained in importance.
The study is published by the Zurich advertising agency Advico Young & Rubicam. It is published every two years.
