Adisfaction accompanies the launch of Trade Direct
Adisfaction has designed and realized the new online brokerage platform of the Vaud Cantonal Bank. The Zurich-based online marketing agency also designed a cross-media campaign.
The Zurich-based online marketing agency is responsible for all communication measures relating to the relaunch of the online brokerage platform Tradedirect.ch of the Vaud Cantonal Bank BCV. This includes both the complete design of the new Trade Direct brand and a cross-media advertising campaign. Since March 2012, BCV has been using Trade Direct to optimize its range of brokerage services and the campaign is aimed at acquiring new customers.
Following the launch in March 2012, Adisfaction launched a cross-media advertising campaign with the aim of acquiring new customers. The campaign included advertisements in high-circulation financial magazines as well as display ads in online financial environments. These branding formats were flanked by search engine advertising on Google. A bid management system supported the control of bids and the optimal selection of the best keywords. The agency also booked performance-based placements via performance networks. adisfaction implemented multi-channel tracking across all measures.
