Adidas becomes sponsor of Euro 2008

The Union of European Football Associations (UEFA) and Adidas have announced the official signing of a long-term partnership. The sporting goods manufacturer thus holds the worldwide sponsorship rights for the 2008 European Football Championship in Austria and Switzerland. In addition, the UEFA Champions League partnership with UEFA has been extended until 2009 and, as sponsor of Euro 2008, Adidas will provide the official match ball for the tournament as well as equipment for officials, referees, volunteers and ball boys. The financial volume of the Euro 08 sponsorship was not disclosed by either side. The sporting goods company is the second global sponsor with worldwide marketing rights after automotive supplier Continental.