Adidas awards consolidated global media budget to MediaCom
For the first time in its history, Adidas has consolidated its global media business. As part of its 2020 strategy, «Creating the New,» Adidas is standardizing its approach across all markets and has commissioned MediaCom to implement this holistic approach starting in September 2018.
Following a multi-stage pitch process, MediaCom was selected as the agency to help Adidas and Reebok continue the momentum of both brands and achieve a successful media approach. The joint brief will be implemented across all platforms, with a focus on innovation as part of the "Creating the New" strategy.
Areas of responsibility for the agency teams around the world will include full funnel media planning, integrated media consulting and buying, and consumer insights. The two hubs for the global business will be London for Adidas and New York City for Reebok, with MediaCom staff also positioned in key locations for the brands around the world.
MediaCom employs almost 100 people in Zurich, who look after more than 60 clients. The team covers all traditional areas of media planning and media buying as well as the new media disciplines.
