Adello: Advertising in the third dimension
The new 3D Touch technology enables interaction based on the amount of pressure applied for the first time. This allows advertisements to convey a new sensation to consumers.
Apple has given the screen pressure sensitivity with the iPhone 6s. This opens up a third dimension after swiping and tapping. In addition, users receive haptic feedback, which adds even more depth to the feeling. 3D Touch allows for a new user experience that is just perfect for mobile advertising. The complexity allows more information to be conveyed while making it easier to access - without an overloaded two-dimensional navigation. For example, an advertisement can display different sub-products directly from the product or offer coupons for selection without leaving the original advertisement.
Adello is launching 3D Touch in all formats, the first mobile ad tech company to do so, according to the release. "Our use of 3D Touch gives ads more depth and us more measurement points while improving the user experience. It makes our deep-learning technology even more accurate," the company wrote in a statement. Various forms of advertising are conceivable. For example, car advertising, where different options are displayed underneath by applying different pressure. Where you can tell where you are by the haptic feedback. On the PC, we know this to some extent from the right mouse button and the scroll wheel. Both try to lead to more information. The focus is on human, sensory interaction. "With the 3D Touch forms of advertising, we are giving consumers a completely new way of interacting. Possibly, 3D Touch will become the most important milestone since the introduction of HTML5 in advertising," Adello said.
