Adello markets southeastern Switzerland

The Somedia media company, to which Werbewoche also belongs, publishes a wide range of (multi-)media content via various media channels: From daily and weekly newspapers to radio and TV stations to online and mobile news platforms. The content focus is on current information from the regions of Graubünden and Glarus, as well as Gaster and See. In addition, national and international news from politics, business, sports and society enjoy high priority. In recent months, Somedia has invested heavily in the mobile-optimized websites, as well as the iOS & Android versions of its smartphone apps. In an elaborate relaunch process, architecture and user experience have been redesigned and brought up to the latest development standards. The corresponding apps will soon be available in the Apple and Google app markets. Advertisers can already access this extensive inventory via Adello. The creative possibilities are not limited to standard forms of advertising. With Adello's patented technology, innovative, interactive and animated ad formats such as the "Swipe Cube" or the "Autostart Videostitial" can now also be served. "We are very pleased to be able to co-market another attractive Swiss mobile news portal with Südostschweiz," says Adello Country Manager Sandor Laczko.

The cooperation is starting at an opportune time: The mobile advertising market is growing rapidly in Switzerland, and for more and more advertisers and agencies, the mobile touchpoint with its immense reach and attractive targeting options is part of the standard marketing mix. Especially for the innovative forms of advertising propagated by Adello, Südostschweiz users embody an extraordinarily attractive target group.

Somedia is also looking forward to the collaboration. "Fortunately, we are optimally positioned for customers in the area of digital sales thanks to our variant-rich offer options and are pleased about the strongly growing user numbers on mobile devices. For the expansion of the marketing of our mobile applications, we have decided to rely on the market leader - as a perfect complement to our team," explains Peter Baumgartner, Head of Digital Advertising at Somedia Promotion in Chur.