Addictive Films: Spot for Amag redesign
As part of the redesign, Addictive Films produced a 40-second commercial on behalf of Amag and Heads.
Heads has implemented a comprehensive relaunch for Amag (Werbewoche.ch reported) and commissioned Addictive Films with the realization of a commercial. In front of surprising Swiss backdrops, 15 authentic characters passionately tell about their most beautiful and emotional life moments, which were made possible by and with the car. The commercial reassembles parts of their narratives and immerses the viewer in a warm, positive and touching world of memories. Director Stephan Usteri directed for Addictive Films. The camera was directed by Michael Saxer. The commercial will run on TV from September 9, 2013.
Heads also relied on moving images for Amag's internal communications. Over the last few months, the 5,200 employees of the car dealer were prepared for the new image with six information films.
Responsible at Amag: Dino Graf (Head of Corporate Communications) Roman Sonders (Head of Branding) Lidia Pernetti (Support). Responsible at Addictive Films: Stephan Christen (producer/concept), Stephan Usteri (director/concept), Michael Saxer (camera), Jessie Fischer (editing). Music: Audity. Responsible at Heads Corporate Commuications: Ralph Hermann (Managing Director) Katrin Schmid (Strategic Consulting) Kristina Brunner (Consulting).
