Adcom acquires Crossover
Effective December 1, 2014, Adcom will take over all operations of the Solothurn-based field marketing and promotions agency Crossover.
With founder and owner Umberto "Jumbo" Monopoli, Adcom gains an experienced industry expert and expands its customer portfolio with well-known brands, according to a statement. Monopoli will continue to look after his clients and projects and will take on additional responsibilities at Adcom. We are very much looking forward to his creative ideas, his experience and his good network. Crossover's office and logistics infrastructure will be integrated at Adcom Event's Biberist location, centrally located on the main A1 highway.
Adcom employs over 60 people at five Swiss locations and in Shanghai and generates annual sales of CHF 20 million. Adcom operates merchandising for SC Bern, Berner Young Boys and ETH Zurich, among others. Adcom comprises the three divisions Promotion, Events and Digital. The combination of digital and traditional customer activation is unique in Switzerland in this holistic approach.
