Adcom Event: Driving Gold Bunnies at Lindt & Sprüngli
During the upcoming Easter days, Lindt's Gold Bunny Smarts will embark on a roadshow throughout Switzerland, delighting young and old alike. Adcom Event was responsible for the entire project.
A convoy consisting of 5 golden smarts with golden ears and golden bell together with an Easter nest on wheels including a 2.4 meter high golden bunny will stop at the most important points of sale and shopping centers during 11 days. After an intensive preparation, planning and development period, the vehicles were handed over to Lindt & Sprüngli by Adcom Event on March 3.
