Adcom brings ski ticketing system to the slopes for Ticketcorner

Adcom has launched a national launch campaign for Ticketcorner's new ski ticketing system, using print subjects, online banners and postcards, among other things. One poster shows a computer mouse elegantly making its first tracks on a pristine deep-snow slope. In addition, promotions will be carried out under the motto "The hottest winter season starts now", the agency writes in a press release. The promotional teams will distribute ice cream in ski suits at various railroad stations and circulate postcards about the new online service.
From this winter, tickets for 50 winter sports resorts in Switzerland and a selection in Austria can be booked directly online via the Ticketcorner Active ski ticketing system. According to a press release from Ticketcorner, online booking is the same price as a ticket at the cable car ticket office.
The ski tickets can be purchased via Ticketcorner.com can be booked via the Ticketcorner call center and at around 1400 Ticketcorner advance booking offices. The new Supercard Ticket from Coop, the Postfinance Card with ticket function, the Ticketcorner V.I.P. Card and, from the 09/10 winter season, the TCS customer cards for tourism & leisure and the Cooldown youth membership all have the necessary RFID functionality.
According to George Egloff, CEO of Ticketcorner, the offer will be linked to a total of around one million compatible cards together with Coop, Postfinance, Viseca and TCS.
Ticketcorner offers the mountain railroads what was previously lacking for the marketing of snow sports offers - a dense sales network, various sales channels and professional marketing power, Leo Jeker, member of the Board of Directors of Savognin Bergbahnen, is quoted in the Ticketcorner press release.

The following Swiss ski resorts will be participating from the 2008/2009 winter season:
4Vallées with Verbier, La Tzoumaz/Savoleyres, Nendaz, Veysonnaz, Thyon, Adelboden-Chuenisbärgli, Adelboden-Engstligenalp and Adelboden-Lenk; Aletsch Sportarena with Riederalp, Bettmeralp, Fiesch-Eggishorn, Anzère, Arosa, Belalp, Bellwald/Goms, Braunwald, Brigels-Waltensburg-Andiast, Bürchen, Château-d'Oex, Churwalden-Pradaschier, Crans-Montana-Aminona, Elm, Frutigen (Elsigen-Metsch), Grächen; Gstaad Mountain Rides with Gstaad-St.Stephan, Gstaad-Zweisimmen, Gstaad-Saanenmöser, Gstaad-Schönried, Gstaad-Saanen-Rougemont, and Gstaad-Glacier 3000; Jaunpass/Boltigen, Laax, Lenk-Betelberg, Lenzerheide, Les Mosses/La Lécherette, Leukerbad-Albinen (Torrent), Leysin, Meiringen-Hasliberg, Melchsee-Frutt, Pizol; Saas Valley with Saas-Fee, Saas-Grund (HohSaas), Saas-Almagell and Saas-Balen; San Bernardino, Savognin, Scuol/Engadin, Sörenberg; Toggenburg/Obertoggenburg with Alt St. Johann, Unterwasser, Wildhaus; and Wiriehorn/Diemtigtal. In Austria, 12 ski resorts will be gradually integrated into the system over the course of the winter.
integrated.

Responsible at Adcom Communication: Eric Hasler (CD), Dominik Peikert (AD), Roman Elsener (Graphic Designer), Gabriela Dierauer (Consulting), Daniel Hörschläger (Multimedia).

The promotion team in ski suits.

Cool ice creams for the "hottest winter season".