ADC magazine with a Nebelspalter look
The annual magazine of the Swiss Art Directors Club (ADC) closely mimics the format of *Nebelspalter* this year and is therefore titled *Werbespalter*.
"Better impact through better quality": this is no longer just the credo of advertising creatives, but a topic for all market partners. The annual magazine of the Swiss Art Directors Club (ADC) aims to emphasize this openness in terms of content.
As every year, the outstanding advertising of the previous year is honored at the end of January. This takes place on the occasion of a gala, for which an ADC magazine is published in keeping with a long-standing tradition. This year, the magazine is closely based on the Nebelspalter and is therefore called Werbespalter. According to the ADC, this Werbespalter is intended to deliver what the name promises: little navel-gazing, but all the more all-round coverage. The editorial articles for the Werbespalter will no longer be written by leading Swiss creatives as before, but also by journalists and marketing experts. Furthermore, for the first time, Werbespalter will have an editor-in-chief (Roy Spring) and an editor (Daniel Krieg) as well as the editorial team of Nebelspalter. The magazine is published by Engeli & Partner, the publisher of Nebelspalter.
The first 500 copies of Werbespalter will be distributed to the guests present on the evening of the ADC Festival. An additional 12,000 copies will be sent to the members of ADC Switzerland and ADC*Europe. The advertising folder will also be enclosed with WerbeWoche and Persönlich.
As every year, the outstanding advertising of the previous year is honored at the end of January. This takes place on the occasion of a gala, for which an ADC magazine is published in keeping with a long-standing tradition. This year, the magazine is closely based on the Nebelspalter and is therefore called Werbespalter. According to the ADC, this Werbespalter is intended to deliver what the name promises: little navel-gazing, but all the more all-round coverage. The editorial articles for the Werbespalter will no longer be written by leading Swiss creatives as before, but also by journalists and marketing experts. Furthermore, for the first time, Werbespalter will have an editor-in-chief (Roy Spring) and an editor (Daniel Krieg) as well as the editorial team of Nebelspalter. The magazine is published by Engeli & Partner, the publisher of Nebelspalter.
The first 500 copies of Werbespalter will be distributed to the guests present on the evening of the ADC Festival. An additional 12,000 copies will be sent to the members of ADC Switzerland and ADC*Europe. The advertising folder will also be enclosed with WerbeWoche and Persönlich.
