ADC of Europe: Publicis wins the only Swiss Gold

For the viral campaign Cézanne, which made headlines in the Swiss media last year, Publicis Zurich has now scooped the only gold for Switzerland at the ADC of Europe: the viral advertisement for the Art Poster Gallery was based on a spot showing the alleged art thieves hanging up a Cézanne that was stolen together with other paintings from the Bührle collection in a Zurich villa. The commercial led to the wildest speculation in the Swiss media until the solution was delivered a few days later. The entire case study on the golden Cézanne is available here here.

Responsible at Publicis: Res Matthys (text), Raffael Monsch (AD), Martin Denecke (CD), Marion Marxer (consulting).

Over 960 entries from 20 countries were submitted to this year's ADC of Europe. A jury consisting of 50 members nominated a total of 169 entries, including twelve works from Swiss agencies:

Advico Y&R AG: Sonntags Zeitung, category TV Commercials

Advico Y&R AG: Sonntags Zeitung, category Cinema Commercials

Advico Y&R AG: Sunday newspaper Babushka, Poster Advertising category

Advico Y&R AG: Sontags newspaper Babushka, category Newspaper Advertising

Advico Y&R AG: Sunday newspaper Babushka, category Magazine & Trade Advertising

Metrographs: Relocation Movie, Category Web & Alternative Use of Media

Ruf Lanz Zurich: Sound designer, category Cinema Commercials

Ruf Lanz Zurich: Euro-Campaign, Poster Advertising category

SFLB: WOZ buys UBS, category Mixed Media Campaigns

SFLB: Zurich's being sold, category Mixed Media Campaigns

SFLB: 100 Posters, stay tuned, Poster Advertising category

SFLB: Irresistible Floralp Butter (Slice), Poster Advertising category

Walker: Lovescheme

Walker: Weathercam

Walker: Tanti Auguri

Here to see the complete list of winners.