ADC Judging 2012: The guest juror is Daniel Freitag
ADC will once again feature a guest juror this year. Daniel Freitag, co-founder of Freitags-Taschen, brings a creative eye to the table—even though he isn't active in the advertising industry.
For the past two years, the Art Directors Club Switzerland has invited a guest juror to the judging each year. In each case, the guest is a personality who has made outstanding achievements outside the advertising industry and enriches the ADC jury with his or her creative outside perspective.
2 years ago, film director and Oscar winner Xavier Koller was ADC guest juror, last year it was Boris Blank, co-founder and composer of Yello. For the 2012 ADC judging, Daniel Freitag, co-founder of the cult label FREITAG, could be won as a guest juror. In 1993, the Freitag brothers Daniel and Markus Freitag developed the first bags from old truck tarpaulins, used bicycle inner tubes and car belts. Today, Freitag lab AG, headquartered in Zurich, has around 100 employees.
Daniel Freitag will judge in the Design & Art Direction category on the first jury day.
