ADC: The best advertising from the year 2010 chosen
The Art Directors Club Switzerland (ADC) has evaluated last year's advertising. Under jury president Frank Bodin, a total of nine gold awards were presented. The winners include Jung von Matt/Limmat, SFLB, Ruf Lanz, Euro RSCG Zurich, the Y&R Group, and Wire.
The gold winners
In the Digital category:
Caritas One Minute of Silence by Jung von Matt / Limmat
In the category Film:
Sunrise SMS Dialogues by Spillmann/Felser/Leo Burnett
In the category Ads:
VBZ Mörgeli/Jositsch by Ruf Lanz
Zurich Chamber Orchestra Instruments from Euro RSCG Zurich
In the category posters:
Citterio wafer thin cut from Y&R Group
VBZ Mörgeli/Jositsch by Ruf Lanz
In the category of direct marketing and promotion:
Caritas One Minute of Silence by Jung von Matt / Limmat
In the category of design:
Phonak Spice from Y&R Group
W.I.R.E. Abstract No 1-3 2010 by W.I.R.E.
The top 10 Swiss advertising agencies, ranked by points
Gold = 7 points, Silver = 4 points, Bronze = 2 points, Shortlist = 1 point.
| Rank | Agency | Points | Ausz. | Gold | Silver | Bronze | Shortlist |
|---|---|---|---|---|---|---|---|
| 1 | Call Lanz | 62 | 32 | 2 | 3 | 9 | 18 |
| 2 | Jung von Matt/Limmat | 52 | 25 | 2 | 2 | 9 | 12 |
| 3 | Spillmann/Felser/Leo Burnett | 49 | 27 | 1 | 3 | 7 | 16 |
| 4 | Y&R Group | 48 | 25 | 2 | 0 | 11 | 12 |
| 5 | Wirz advertising | 28 | 23 | 0 | 1 | 2 | 20 |
| 6 | Euro RSCG Zurich | 17 | 8 | 1 | 1 | 0 | 6 |
| 7 | Studio Achermann | 14 | 8 | 0 | 2 | 0 | 6 |
| 8 | Contexta | 12 | 6 | 0 | 1 | 3 | 2 |
| 9 | W.I.R.E. | 8 | 2 | 1 | 0 | 0 | 1 |
| 10 | Publicis Communications | 7 | 4 | 0 | 1 | 0 | 3 |
| 10 | KSB War Schlupp Bürge | 7 | 6 | 0 | 0 | 1 | 5 |
In addition to the international jury standards of ADC Switzerland, judging was now also carried out according to the 3Q quality questions of jury chairman Frank Bodin.
1. does it make sense? 2. does it move people and the brand? 3. is it exemplary? In addition, greater emphasis was placed on new media. The Digital category has been expanded and the new Creative Media category introduced. In addition, the works for the Direct Advertising & Promotion category must now be submitted as cases with proof of response, as is also standard in comparable international competitions. In the course of opening up ADC, a guest juror also took part in the gold judging this year: Boris Blank, the founder, artistic director and responsible composer of the group Yello.
