ADC: Advertising world made from Weltwoche
Every year, the ADC publishes its own unique festival newspaper. This year, it was inspired by Weltwoche, which was renamed Werbewelt for once.
Editor-in-chief Roy Spring has created a substantial newspaper with contributions from renowned journalists and advertisers. Kai Michel describes what we can learn from animals about the art of impressing, Andreas Kunz devotes himself to the Swiss quality brand Roger Federer, Peter Keller shows how the Vatican invented modern communication, Mark van Huisseling remembers advertising people he knows - and Beatrice Schlag visited Liliane Lerch in the Mojave Desert in southern California. Roy Spring also proved to have a good nose, allowing Markus Ruf and Danielle Lanz to talk openly about their private past and their passion for good advertising. Their agency Ruf Lanz was named "Agency of the Year" by the ADC this year.
