Activemobile raffles off ski instructors via SMS

 Rivella has once again commissioned Goldbach Media subsidiary Activemobile Media to implement an SMS competition. Consumers can now find an individual lucky number on promotional bottles and placemats in retail outlets and restaurants, which they can use to take part in a competition via SMS or the Internet. The prize is a week's skiing for two including a ski instructor. Activemobile was tasked with setting up an SMS service so that consumers can take part via SMS regardless of time and place. It is also responsible for the participation option via the web and ensures the convergence of the two interactive channels.