Active Agent launches Online Super Pool

The online marketer Active Agent is combining the portals Bluewin.ch, MSN.ch and Sunrise.ch into one pool. According to Active Agent, the Online Super Pool reaches up to 1.5 million users in German-speaking Switzerland and 0.5 million in French-speaking Switzerland. This corresponds to 75 percent of all Swiss Internet users. The Online Super Pool is therefore suitable for
Support for overall national campaigns that have a large
The aim is to spread advertising across the population. With the introduction of the Online Super Pool, Active Agent has also developed a new booking and billing model that is intended to make online advertising comparable with TV and radio.