Account Planning: New Executive Committee with Peter Schäfer and Marco Casile
Peter Schäfer, longtime Planning Director and member of the executive board at Euro RSCG Switzerland, has been appointed president of the Account Planning Group Switzerland, the industry association for strategic planners. Marco Casile, co-owner of the advertising agency Festland, will serve as vice president.
Peter Schäfer studied communications at the London School of Economics and began his career as a junior planner at FCB Worldwide in London. He went on to FCB Worldwide, New York, and later to Wirz/BBDO, Zurich. This was followed by positions as Senior Strategic Planner and Member of the Executive Board at Advico Young & Rubicam, Zurich, and at Spillmann/Felser/Leo Burnett, Zurich. Since 2006, he has been Planning Director at Euro RSCG in Zurich and Geneva and a member of the Executive Board. He is also a lecturer at the Zurich School of Business, the Lucerne University of Applied Sciences and Arts and the London School of Marketing.
Marco Casile is co-owner of the advertising agency Festland, where he has been working since 1998. He studied business administration with a specialization in marketing at the University of St. Gallen (lic. oec. HSG) and completed a guest MBA semester with a specialization in online marketing at the University of Michigan. Before and during his studies, he worked as a copywriter and concept developer in Basel and St. Gallen.
Marco Casile is co-owner of the advertising agency Festland, where he has been working since 1998. He studied business administration with a specialization in marketing at the University of St. Gallen (lic. oec. HSG) and completed a guest MBA semester with a specialization in online marketing at the University of Michigan. Before and during his studies, he worked as a copywriter and concept developer in Basel and St. Gallen.
(Pictures: Peter Schäfer (above), Marco Casile (below))
