Absolut Vodka: Absolut responsible drinking

Alcohol producers and retailers want to counter alcohol advertising bans. The international producer Absolut Vodka is no exception: to take the wind out of the sails of critics and activists calling for an advertising ban, the vodka giant is promoting "moderate drinking" in its new online campaign, which was launched on March 9. The advertising campaign entitled "Recognize the moment" is intended to encourage consumers to "consume alcohol responsibly".
On the Absolut Vodka homepage, users can find information about the effects of alcohol and video clips of consumers talking about responsible alcohol consumption. The site also contains links to organizations such as the US National Institute on Alcohol Abuse and Alcoholism. Cell phone users can use the "Text the moment" function to send the text messages and spread the advertising message further. A dedicated Facebook page has even been launched.