Departure of Reinhard Binder from Interbrand

Chief Creative Officer Reinhard Binder is leaving the brand consultancy Interbrand Zintzmeyer & Lux in the middle of the year. He wants to take on new challenges, as Werben & Verkaufen reports. Binder has worked for Interbrand for 15 years, where he was responsible for Deutsche Telekom and BMW, among others. It is still unclear where the branding expert will move to. There are some indications that he will become self-employed: He is looking forward to "being able to get to work in self-determined structures", Binder let it be known. According to Werben & Verkaufen, Interbrand boss Jürgen Häusler was less than enthusiastic about Binder's departure. He regrets the decision 'very much', Häusler said in an initial statement.