ABB clears with electric bolides

Who communicates with strategy and implements campaigns in such a way that they have a lasting effect and, above all, achieve their goals? The "CC Award" explores this question year after year, inviting companies to submit their particularly successful campaigns and put them up against the competition. The aim of the exercise is to promote the professionalization of the Swiss communications industry, to encourage it to perform at its best and to recognize it accordingly. 20 projects submitted this year were examined in detail by an independent, honorary jury of academics and corporate communications practitioners and the following four winners of a "Communicator" award were chosen following a multi-stage selection process.

Agentur am Flughafen AG for the "Ufenes Cüpli bi Wehrle's" project

Client: Domus Leuchten & Möbel AG (furniture trade)Thanks to social media, the customer welcomed 120 % (!!) more guests than originally budgeted. Even the German media reported on the campaign. All in all, Domus Leuchten & Möbel AG was able to collect 1241 new customer addresses. With a budget of CHF 30,000, the campaign generated sales of CHF 250,000.

Küchler Kommunikation agency for the "600 years of Niklaus von Flüe" project

Customers: Support association "600 years of Niklaus von Flüe"The commemorative year "600 years of Niklaus von Flüe" generated an enormous amount of media coverage throughout Switzerland. Quite anachronistically to the communication reality of the personality from the late Middle Ages, those responsible for the project succeeded in using modern communication tools and channels to dust off the primarily spiritual image of the Swiss national saint.

Christian Gartmann AG for the "Info Bondo" project

Client: Comune di Bregaglia GR After the landslide last summer, the municipality of Bregaglia immediately recognized that communication and dialogue are key management tasks, especially in a crisis situation. Despite a partially failed infrastructure, a well thought-out concept made it possible to convey all important information to the relevant target groups. The consistent focus on communication with those affected and the dialog with the population contributed significantly to the successful management of the crisis situation.

ABB Asea Brown Boveri Ltd for the "ABB Formula E" project

Supported by: Serviceplan Public Relations Suisse AGABB and Formule E are both pioneers for the future of electromobility. In a very short space of time, Serviceplan worked with ABB to develop a key visual and a communication campaign based on it, which was adapted into five languages and appeared in nine countries. The campaign included various means of communication such as advertisements, online banners, social media posts, image films and posters. This project successfully raised awareness and positioned ABB as the global market leader in sustainable electric mobility infrastructure and achieved a high level of visibility before, during and after the Formule E races.At yesterday's award event, jury president Prof. Dr. Peter Stücheli-Herlach from the Institute of Applied Media Science IAM at the ZHAW explained the decision to distinguish the ABB project with the "Iron Communicator" from the other three winners as follows: "The 30th anniversary of the global corporation headquartered in Zurich is just a date. But the ideas and technologies from the ABB laboratories could still shake up the future. ABB dared to break the taboo with the 'ABB Formule E' project and launched the renaissance of car racing - in electric mode and in the middle of the otherwise regulated city center of Zurich. The e-spark ignited and the masses - including the media - played along enthusiastically."All submitted projects can be viewed on www.award-cc.com can be viewed.