A4 Agency: Fresh clips for Qimiq from Emmi
For Emmi’s new Qimiq recipe videos, A4 took on roles both in front of and behind the camera. The concept, storyboard, visual style, food styling, and even the on-screen chef all came from the Rotkreuz agency for brand management, design, and communication.
Qimiq is a semi-cream product with gelatine. The 30-second clips show how quickly and easily a dish can be conjured up with the Emmi product. Zack - and the lime mousse or salmon fish are ready. Two further recipe videos have also been produced and will surprise viewers with new cooking ideas in the fall.
The recipe videos aim to raise awareness of Qimiq and demonstrate its versatility for consumers. The clips are shown on online TV channels and on Emmitubes, the milk processor's YouTube channel. An advertising campaign designed by the A4 agency accompanies the recipe videos in print, while online banners are linked directly to the recipe. A4 has already realized the redesign of the packaging, on-pack promotions and collection promos with online links for Emmi's Qimiq.
