Bern University of Applied Sciences and Kargo launch «Project YOU»
The Bern University of Applied Sciences has launched «Project YOU,» a new umbrella campaign that focuses on personal development through education. The campaign was developed by Kargo Kommunikation. It is being rolled out across multiple channels, from digital platforms and social media to out-of-home initiatives.
With «Project YOU», Bern University of Applied Sciences is launching a new umbrella campaign, which was launched in Bern at the end of March 2026. The campaign positions BFH as a relevant partner for studying and continuing education and was developed in collaboration with Kargo Kommunikation.
The focus is on a clear attitude: those who invest in themselves can achieve more. «Project YOU» translates this idea into an accessible and contemporary visual world and approach. Education is understood not only as the transfer of knowledge, but also as the basis for personal development and social impact. The campaign is aimed at those interested in both training and further education.
Flexible use in different contexts
Conceived as an umbrella campaign, «Project YOU» is designed to work in different regions and language areas. The content was developed in German, French and English and can be adapted to different target groups and specialist areas. The campaign was launched in Bern at the end of March 2026 with a focus on broad awareness. At the same time, it was implemented in Basel with a specific focus on student acquisition in the field of nursing.
The ads are played out across all channels - from digital platforms and social media to out-of-home measures. The aim is to strengthen the emotional relevance of education and at the same time provide concrete impetus for engaging with BFH's educational offerings.
Clear bracket for image and acquisition
With «Project YOU», BFH has a campaign platform that can be used in the long term, which has both an image-building effect and supports the specific approach. The content-related bracket enables consistent communication across different subject areas and at the same time creates space for further content development. In this way, BFH positions itself as a partner that promotes individual development and thinks about social impact.
You can find the website case at https://kargo.ch/work/berner-fachhochschule
Responsible at the Bern University of Applied Sciences: Natascha Branscheidt (Head of Communication and Partner Management, Department of Economics), Jessica Siegenthaler (Marketing Specialist) Responsible at Kargo Communication: Christoph Balsiger (Creative Direction), Fabia Dellsperger (Art Direction & Graphics), Luca Balzli (Overall Project Management and Campaigning), Jorge Martinez (Motion Design), Naïma Kurzen (Motion Design), Lucien Marti (Video Production & Postproduction), Lara Schneiter (Video Production & Postproduction) Photography: Florian Spring
