50+ generation gets its own online portal

The older generation also likes to surf the Internet often."Goldenyears - The Privileges Club" is a newly created online portal for the 50+ generation that is fundamentally different from other programs (online shopping). The internet platform enables the fast-growing and consumer-oriented 50+ generation to use special offers and services in the premium sector at attractive special conditions for an unlimited period of time. In addition, opportunities for interactive and real exchange between members are to be created.Offers in the premium sectorThe long-term offers on www.goldenyears.ch The benefits include practically all areas of life, for example: a 5-star hotel in Mauritius with a 40 % club discount, members receive an additional club discount on Best Price travel and hotels, a wine merchant offers a 25 % discount, and upmarket restaurants give "Welcome Back Checks" for consumption above a certain amount. Dentists, a health insurance company and a well-developed butler service offer special conditions. Fashion for the whole family, outdoor equipment and deluxe skis are also available at special rates. Soon it will also be possible to fill up with fuel at a lower price, and preventive services, cars and other products and services are currently being clarified.One club - one communityThe activities are financed exclusively by the community, which is formed as a social club and charges its members an annual fee of CHF 500.00. As there is a considerable need for real encounters, particularly among Golden Agers, Goldenyears will also facilitate real exchanges at events if the number of club members is large enough - in addition to a virtual exchange.Internet-savvy generation 50+The 50+ age groups are active internet users. According to a recent study commissioned by Pro Senectute, the number of online users among 65-year-olds has increased by 47 % in the last five years. In addition to using e-mail (80 %), over 40 % of this age group also make purchases of goods and services. A revolution in the consumer behavior of generations with high purchasing power is on the horizon.Organization and structure"Goldenyears - The Privileges Club" is chaired by Dr. Hans Peter Danuser. Communications expert Anton Glanzmann is CEO of Golden Years AG (a sister company of the communications agency PRW Public Relations + Werbe AG, Zurich). The company works in association with Future Connections AG, Zurich/Munich, which is well versed in IT technology, and Yourposition AG, Zurich, which specializes in digital marketing. The corporate partner is Cornèrcard (issuer of MasterCard, Visa and Diners Club payment cards).