5.864 billion francs for advertising
In 2007, the advertising industry benefited from the strong economy, driving up revenues: Compared to the previous year, net advertising revenues rose by 232 million to 5.864 billion francs. Print media and television were among the winners. Radio and cinema saw declines.
Advertising was able to benefit from the good economic situation in 2007 and drive sales upwards: Compared to the previous year, net advertising sales rose by CHF 232 million to CHF 5.864 billion. This was the fourth time in a row that advertising revenue was higher than in the previous year. These are the findings of the advertising expenditure survey published on Wednesday by the Swiss Advertising Statistics Foundation. Both newspapers and magazines as well as electronic media benefited from the higher advertising expenditure. The lion's share is still accounted for by the print media: they achieved a turnover of almost CHF 2.49 billion with advertisements, CHF 118 million or 5 percent more than in the previous year.
The highest growth rates were recorded by the financial and business press (+13.3 percent) and the Sunday press (+7.3 percent). In 2007, the Sunday newspapers also earned more than CHF 200 million from advertising for the first time.
The daily press remains by far the most important advertising medium. More than one in five advertising francs in Switzerland goes to the daily newspapers. In 2007, total advertising revenue in the daily press amounted to CHF 1.34 billion, 5.5 percent more than in 2006. Free newspapers and free advertisers together generated advertising revenue of CHF 316 million.
Foreign TV stations increased Television advertising and sponsorship of broadcasts amounted to CHF 637 million last year, 3.6% more than in the previous year. Due to the new RTVA, the advertising windows of foreign channels in particular increased significantly, reporting a rise of 9%. These windows now account for 27.5% of the entire television advertising pie. Around two thirds of advertising revenue went to SRG television stations. They took in 1.9% more than in the previous year.
Radio stations are struggling with stagnating advertising revenue. In 2007, CHF 136 million was spent on radio advertising, 1.1 percent less than in the previous year. Significantly less advertising was also placed in cinemas, where advertising revenue fell by 9.6 percent.
In contrast, there were high growth rates for billboard advertising (+4.1%), transit advertising (+8.2%), illuminated advertising (+26.1%) and other out-of-home advertising (+14.2%). With a cumulative turnover of CHF 663 million, over 11% of all advertising expenditure in Switzerland goes to out-of-home advertising.
Internet advertising sales are not yet included in the statistics. According to Roger Blum, project manager of the Advertising Statistics Foundation, this is set to change in the near future. It is currently being clarified how best to record expenditure on Internet advertising in Switzerland.
The highest growth rates were recorded by the financial and business press (+13.3 percent) and the Sunday press (+7.3 percent). In 2007, the Sunday newspapers also earned more than CHF 200 million from advertising for the first time.
The daily press remains by far the most important advertising medium. More than one in five advertising francs in Switzerland goes to the daily newspapers. In 2007, total advertising revenue in the daily press amounted to CHF 1.34 billion, 5.5 percent more than in 2006. Free newspapers and free advertisers together generated advertising revenue of CHF 316 million.
Foreign TV stations increased Television advertising and sponsorship of broadcasts amounted to CHF 637 million last year, 3.6% more than in the previous year. Due to the new RTVA, the advertising windows of foreign channels in particular increased significantly, reporting a rise of 9%. These windows now account for 27.5% of the entire television advertising pie. Around two thirds of advertising revenue went to SRG television stations. They took in 1.9% more than in the previous year.
Radio stations are struggling with stagnating advertising revenue. In 2007, CHF 136 million was spent on radio advertising, 1.1 percent less than in the previous year. Significantly less advertising was also placed in cinemas, where advertising revenue fell by 9.6 percent.
In contrast, there were high growth rates for billboard advertising (+4.1%), transit advertising (+8.2%), illuminated advertising (+26.1%) and other out-of-home advertising (+14.2%). With a cumulative turnover of CHF 663 million, over 11% of all advertising expenditure in Switzerland goes to out-of-home advertising.
Internet advertising sales are not yet included in the statistics. According to Roger Blum, project manager of the Advertising Statistics Foundation, this is set to change in the near future. It is currently being clarified how best to record expenditure on Internet advertising in Switzerland.
