360 Brand Connection wins PR account from POC Sports
POC Sports, known for its helmets and protective gear, has engaged 360 Brand Connection to handle its public relations and social media efforts. The focus is on customer safety and protection, with the goal of preventing more sports-related injuries.
The Swedish company, which offers a wide range of colored goggles in addition to first-class helmets and protectors, is now placing its trust in the public relations work of Pirmin Oklé, owner and consultant of 360 Brand Connection. The PR account includes classic public relations work as well as social media measures.
The highly motivated team from Airtool, distributor of POC Sports in Switzerland, is entering the next round together with the PR professionals from 360 Brand Connection. By winning the account, 360 Brand Connection is expanding its brand portfolio in the sports sector and is now taking over communications for POC in the consumer, special interest and specialist trade press.
Since 2005, POC has been pursuing the goal of developing helmets and protectors that save as many lives as possible and reduce the health consequences of sports accidents. POC Sports engineers and material specialists are constantly increasing the requirements for safety and protection in all kinds of speed sports. The design language is very unique and stands out due to its variety of colors and possible combinations. Specialists advise on the development of helmets, back armor and protective equipment. POC works with specialists in various scientific fields and is in close contact with its athletes.
