25 agencies promote 25 years of commercial-free Radio Lora

 Radio Lora, which emerged from the Zurich Opera House riot in 1981, is 25 years old this year. To mark its birthday, Switzerland's oldest private radio station has come up with a series of projects to make itself known in the Zurich area beyond the left-wing alternative haze. This resulted in a somewhat curious collaboration between the advertising-free radio station and 25 advertising agencies, who were able to design an F-12 poster to their own taste, apart from a single requirement for recognizability. "The result is overwhelming in every respect," writes Radio Lora after the work was done. Firstly, the commitment shown to the small radio station: countless agencies, photographers, illustrators, image editors, lithographers and printers worked for God's wages. "And instead of the hoped-for 25 posters in the modest F4 format, we received 50 poster sites in F12 format." So everything turned out well. The posters are now hanging all over Zurich.