20 minutes of silence

 
Newspaper Rod Kommunikation shows how singles without something to talk about are in a very bad position.  
The situation is probably familiar to all those who have already arranged to meet the opposite sex on online dating sites. You meet up at a bar after a hot online flirtation and immediately realize that you don't really have anything to say to each other. The result: awkward silence. The Rod Kommunikation agency shows such a situation of two love seekers in a new TV and cinema commercial for the free newspaper 20 Minuten. Since the beginning of the year, the Zurich-based agency has been advertising for the commuter paper with the campaign claim "Bring conversation". The campaign features a collection of abridged original headlines. To underline the leading position of the most-read daily newspaper - 20 Minuten is read by 1.634 million readers every day - the viewer is also invited to have a chat with the gardener about "corpses in the garden".
Now the new commercial is going into another round and dramatically shows how painful it can be when even singles give up 20 minutes as a source of conversation. The commercial can be seen immediately at various festivals, in cinemas and on TV in German-speaking and French-speaking Switzerland.    
Christian Lüscher