20 minutes: Prestitial ad launched for the iPhone
20 Minuten Online and the media agency Mindshare have launched an Internet advertisement for a new iPhone app. Every morning between 6 a.m. and 10 a.m., users of the application are greeted with a new subject to start the day. During the loading time, an advertisement from Unilever appears.
Lätta Margarine uses a winged word to wish everyone a winged day - for example with quotes from the Dalai Lama or proverbs from Confucius. Streamboat was responsible for the technical implementation of the campaign. The mobile campaign approach is also being implemented in Germany and Austria.
